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Author: Jessica Leng

How can AI and automation help your business?

by Jessica Leng
Business Growth Toolkit
28 June 2023

Artificial Intelligence (AI) technology is rapidly improving, and is being utilised by business owners who want to automate their businesses to save time and money. Although this raises concerns for some around the future of jobs and the power that this technology may one day hold, there are benefits that can be harnessed to improve the efficiency and operations of many businesses, small and large. One example is ChatGPT. ChatGPT, one of the quickest rising apps, focuses on generated responses and can...

Preparing for cookie-less marketing and working with first party data

by Jessica Leng
News
24 March 2023

In a move to improve transparency in the digital world, Google will be blocking third party cookies by the end of 2023. To understand the effects of this on targeting potential customers online, it is important to understand what cookies are and what they are used for. What are cookies?  According to Google’s Privacy and Terms page, Cookies are “small pieces of text sent to your browser by a website you visit. They help that website remember information about your visit, which...

The role of SEO in modern digital marketing strategies for success – part 2

The role of SEO in modern digital marketing: strategies for success – part 2

by Jessica Leng
SEO, Business Growth Toolkit
22 February 2023

In part 1 of our blog post, we defined SEO and went through the most common on-page SEO practices to optimize your website for search engines.  Search Engine algorithms are constantly changing so there is a need for continuous optimisation and adaptation to SEO strategy, which is why it is useful to have an expert provide ongoing management to websites.  A good ongoing SEO strategy would include content marketing and local SEO, so we will discuss these in more detail in this...

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The Role of SEO in Modern Digital Marketing Strategies for Success – Part 1

The Role of SEO in Modern Digital Marketing: Strategies for Success – Part 1

by Jessica Leng
Business Growth Toolkit, SEO
20 January 2023

SEO stands for “Search Engine Optimisation”, which consists of a set of practises which optimise your website to rank higher on search engine results pages (SERPs).  SEO is important because it makes your website more visible to people who are searching for similar products and services online, therefore increasing the organic traffic to your website and providing more opportunities to convert these website visitors into customers.  In part one of this post, we will breakdown the common on-page SEO practises which we...

Digital marketing for small businesses

Why Digital Marketing is Important for Small Businesses?

by Jessica Leng
Business Growth Toolkit, Digital Marketing
8 December 2022

As a small business owner, it is essential to understand the importance of digital marketing in today's ever-evolving market. With more consumers turning to online platforms for their shopping and daily needs, it is vital that businesses have an effective digital presence that can compete with larger companies. Digital marketing provides small businesses with the opportunity to stand out from the competition and reach potential customers in an affordable and powerful way. This blog will help you to understand why...

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Search Ads vs Display Ads

What is the difference between Google Search Ads and Google Display Ads?

by Jessica Leng
Business Growth Toolkit, SEM
12 October 2022

So you’ve decided to bite the bullet and put aside a budget for digital advertising. The question now on your mind will be how, and where, you should spend that budget to get the maximum return on investment. Google remains the most popular search engine worldwide, so dedicating a budget towards Google advertising is a no-brainer.  What are search and display ads? Search Ads  Google Search Ads target people who are actively searching for your products and services. For example, if you search for...

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patagonia

Patagonia founder gives away company to fight the climate crisis, raising the age-old question for marketers – “does my brand need a purpose?”

by Jessica Leng
News
24 September 2022

Patagonia are an American retailer of outdoor clothing, founded in 1973. They operate stores in 10 countries globally and ship to 28 countries worldwide. They consider themselves an “activist company”, with forward thinking policies around family support and maternity/paternity leave as well as having a history of pledging profits to environmental organisations.  In September 2022, the original founder of Patagonia, Yvon Chouinard, announced that ownership of Patagonia would be donated to a trust to ensure that profits are used to address...

organic search vs. paid search

What is the difference between organic search vs. paid search ads?

by Jessica Leng
Business Growth Toolkit, SEM, SEO
9 August 2022

Differentiating Between Organic Search Results and Paid Search Ads Organic search results are the list of links which appear (below the adverts) in Google, or any other search engine, when you type in a question or key words and phrases. The list of links which appear are chosen to appear there based on the quality and content of the page, and how relevant they are to your search.  You cannot pay to appear there, and moving up the ranking for particular keywords and...

Consumer Confidence in the UK hits a new record low

by Jessica Leng
News
4 July 2022

Here at TUSK Digital, we think its important to keep our customers up to date with the latest consumer and economic news, as we understand how much these factors can impact your business. The GfK’s Consumer Confidence Barometer is a consumer research project, which has been reporting monthly since 1974. They provide a snapshot of consumer views on their finances, economic issues and outlook for the next 12 months. Why is this important for your business? It is important that you are...

ppc

5 ways to know if PPC is right for your business

by Jessica Leng
Business Growth Toolkit
21 April 2022

Paid advertising, in particular Google Pay-Per-Click (PPC) is a valuable tool for many businesses. It can be extremely effective in increasing website traffic and generating sales. However it is not as simple as; you put money in, you get money out. Therefore it is not a tool which should be employed for every product and service.  Here at TUSK digital, we offer bespoke plans for our customers, and we only offer solutions which we fully believe will work.  There are a few...