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SEM

Search Ads vs Display Ads

What is the difference between Google Search Ads and Google Display Ads?

by Jessica Leng
Business Growth Toolkit, SEM
12 October 2022

So you’ve decided to bite the bullet and put aside a budget for digital advertising. The question now on your mind will be how, and where, you should spend that budget to get the maximum return on investment. Google remains the most popular search engine worldwide, so dedicating a budget towards Google advertising is a no-brainer.  What are search and display ads? Search Ads  Google Search Ads target people who are actively searching for your products and services. For example, if you search for...

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organic search vs. paid search

What is the difference between organic search vs. paid search ads?

by Jessica Leng
Business Growth Toolkit, SEM, SEO
9 August 2022

Differentiating Between Organic Search Results and Paid Search Ads Organic search results are the list of links which appear (below the adverts) in Google, or any other search engine, when you type in a question or key words and phrases. The list of links which appear are chosen to appear there based on the quality and content of the page, and how relevant they are to your search.  You cannot pay to appear there, and moving up the ranking for particular keywords and...