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SEO

The role of SEO in modern digital marketing strategies for success – part 2

The role of SEO in modern digital marketing: strategies for success – part 2

by Jessica Leng
SEO, Business Growth Toolkit
22 February 2023

In part 1 of our blog post, we defined SEO and went through the most common on-page SEO practices to optimize your website for search engines.  Search Engine algorithms are constantly changing so there is a need for continuous optimisation and adaptation to SEO strategy, which is why it is useful to have an expert provide ongoing management to websites.  A good ongoing SEO strategy would include content marketing and local SEO, so we will discuss these in more detail in this...

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The Role of SEO in Modern Digital Marketing Strategies for Success – Part 1

The Role of SEO in Modern Digital Marketing: Strategies for Success – Part 1

by Jessica Leng
Business Growth Toolkit, SEO
20 January 2023

SEO stands for “Search Engine Optimisation”, which consists of a set of practises which optimise your website to rank higher on search engine results pages (SERPs).  SEO is important because it makes your website more visible to people who are searching for similar products and services online, therefore increasing the organic traffic to your website and providing more opportunities to convert these website visitors into customers.  In part one of this post, we will breakdown the common on-page SEO practises which we...

organic search vs. paid search

What is the difference between organic search vs. paid search ads?

by Jessica Leng
Business Growth Toolkit, SEM, SEO
9 August 2022

Differentiating Between Organic Search Results and Paid Search Ads Organic search results are the list of links which appear (below the adverts) in Google, or any other search engine, when you type in a question or key words and phrases. The list of links which appear are chosen to appear there based on the quality and content of the page, and how relevant they are to your search.  You cannot pay to appear there, and moving up the ranking for particular keywords and...