mobile logo

News

Preparing for cookie-less marketing and working with first party data

by Jessica Leng
News
24 March 2023

In a move to improve transparency in the digital world, Google will be blocking third party cookies by the end of 2023. To understand the effects of this on targeting potential customers online, it is important to understand what cookies are and what they are used for. What are cookies?  According to Google’s Privacy and Terms page, Cookies are “small pieces of text sent to your browser by a website you visit. They help that website remember information about your visit, which...

patagonia

Patagonia founder gives away company to fight the climate crisis, raising the age-old question for marketers – “does my brand need a purpose?”

by Jessica Leng
News
24 September 2022

Patagonia are an American retailer of outdoor clothing, founded in 1973. They operate stores in 10 countries globally and ship to 28 countries worldwide. They consider themselves an “activist company”, with forward thinking policies around family support and maternity/paternity leave as well as having a history of pledging profits to environmental organisations.  In September 2022, the original founder of Patagonia, Yvon Chouinard, announced that ownership of Patagonia would be donated to a trust to ensure that profits are used to address...

Consumer Confidence in the UK hits a new record low

by Jessica Leng
News
4 July 2022

Here at TUSK Digital, we think its important to keep our customers up to date with the latest consumer and economic news, as we understand how much these factors can impact your business. The GfK’s Consumer Confidence Barometer is a consumer research project, which has been reporting monthly since 1974. They provide a snapshot of consumer views on their finances, economic issues and outlook for the next 12 months. Why is this important for your business? It is important that you are...