Why Digital Marketing is Important for Small Businesses?
As a small business owner, it is essential to understand the importance of digital marketing in today’s ever-evolving market. With more consumers turning to online platforms for their shopping and daily needs, it is vital that businesses have an effective digital presence that can compete with larger companies. Digital marketing provides small businesses with the opportunity to stand out from the competition and reach potential customers in an affordable and powerful way. This blog will help you to understand why digital marketing is important for small businesses.
What is digital marketing?
Digital marketing consists of all the marketing that occurs on the internet or via text and multimedia messages.
This includes optimisation of organic search engine results (SEO), reaching customers via social media or email, or leveraging search engines or the display network to display targeted ads to the right people at the right time.
What is the difference between digital marketing and traditional marketing?
Conversely, traditional marketing is any marketing effort which takes place offline. This can include mediums such as newspaper/trade magazine ads, billboards, mail ads and TV and Radio.
The importance of digital marketing for small businesses
There are many reasons as to why small businesses should engage with digital marketing methods.
Traditional marketing mediums, such as billboard, TV and Radio tend to be too expensive for small and medium sized companies. In fact, even print ads in certain publications can be out of budget for many.
It can also be a riskier approach because once a traditional ad is out in the world, you can’t edit the copy or boost the ad if it isn’t performing well. Once its out, its out!
Traditional marketing is also less trackable and it’s harder to see the direct effect of traditional marketing. For example, its hard to know exactly which sales came as a direct result of your radio ad, which is why traditional marketing is seen as a brand building exercise vs a direct lead generation strategy.
Conversely, digital advertising is completely trackable, as you can see exactly how many people have viewed your adverts, clicked on them, and resulted in an online sale or conversion.
If you have a limited budget, digital marketing allows you to target adverts directly to the people who, data shows, are most likely to buy.
As well as being more targeted, digital marketing is also more controllable. You can make changes your budget, copy, designs and overall strategy as you go, giving you more control over the performance of your campaigns.
Using a combination of traditional marketing and digital marketing methods may be the best option if you have a large enough budget, if you are focusing on overall brand awareness or if your target market is largely offline (i.e the very old or the very young).
However if your budget is limited, your target market are mostly online and you main goal is to generate and track sales and leads, then focusing your marketing efforts online might be the best strategy.
How can Tusk Digital help you to kick-start your digital marketing plan?
Tusk Digital are specialists in digital marketing. We start by gaining an understanding of your company, your products and services and your target market. Everything we do is based on data, so we will audit your website and keywords to come up with a tailored strategy to ensure that you get the most bang for your buck.
We will propose a strategy which is within your budget, and is likely to involve a combination of SEO, on-going website management, social media management and paid advertising campaigns.
Fill out the contact form here for a free consultation!