How can AI and automation help your business?

How can AI and automation help your business?

Artificial Intelligence (AI) technology is rapidly improving, and is being utilised by business owners who want to automate their businesses to save time and money.

Although this raises concerns for some around the future of jobs and the power that this technology may one day hold, there are benefits that can be harnessed to improve the efficiency and operations of many businesses, small and large.

One example is ChatGPT. ChatGPT, one of the quickest rising apps, focuses on generated responses and can do a range of tasks like answering essay style questions, writing stories and lyrics and even create blog posts for your company.

A common question that you might have, is whether AI can replace humans and whether you can use AI to decrease your overhead costs.

Firstly, you must be able to differentiate between jobs which can be done by AI and jobs which would be better done by humans.

For example, you could use ChatGPT to write a news story or blog post for your business, but only a human would be able to insert emotion, understanding and nuance into the writing. A human being who understands your business, your local market and your customer base would be able to write more appropriate content, using real life experiences and examples, whereas an article written by ChatGPT would be based on objective facts and figures.

Utilised properly, humans and AI can work perfectly hand in hand, with people creating the general concept and the artificial intelligence tweaking it, or vice versa.

AI is also already being used by the likes of Facebook and Google, to automate targeting for Facebook and Google PPC ad campaigns. There is now even software that can write your ad copy for you.

AI chatbots can handle customer service tasks by answering FAQs with accurate information, freeing up human agents to respond to the most complicated or important queries. This not only improves efficiency and reduces costs, but can also improve the customer experience by providing quick and accurate responses.

On the other hand, AI can produce flawed algorithms. Despite what some people may think, AI is not yet as advanced as human intelligence which means that one mistake can cause a series of problems.  AI requiresa degree of human intervention to set-up, monitorand improve.

The key to using artificial intelligence would be using it in moderation when it is possible to improve the efficiency, and lower the overhead costs of your business.

AI technology is improving all the time, so it important to stay up to date with the ways in which it could help your business. It is also important to understand it’s imitations and know when human input would be the better option for you and your customers.

If you are interested in learning more about automation and the potential to use AI in your business, get in touch for a free, no-obligation consultation.

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