What is the difference between organic search vs. paid search ads?

organic search vs. paid search

What is the difference between organic search vs. paid search ads?

Differentiating Between Organic Search Results and Paid Search Ads

Organic search results are the list of links which appear (below the adverts) in Google, or any other search engine, when you type in a question or key words and phrases.

The list of links which appear are chosen to appear there based on the quality and content of the page, and how relevant they are to your search. 

You cannot pay to appear there, and moving up the ranking for particular keywords and phrases takes time and patience. 

Paid search ads, on the other hand, are any adverts which appear on search engines which are marked with “ad” and appear above the hard-earned organic listings. 

The benefits of organic search 

Results on the first page of Google get 92% of all search traffic, meaning that if you are fortunate to appear on the first page of a search engine, your website will be getting a lot of organic traffic which you do not have to pay for! In fact, 33% of organic clicks, click on the very first listing. 

The drawbacks of organic search 

High organic ranking is great if you can get it. The main drawback of organic search is that it does not provide instant results and it can take many months of hard work to get to the first page of Google for keywords and phrases. 

The benefits of paid search ads 

Paid search ads are not too intrusive to internet users and can fit seamlessly onto the page, meaning that many users are not even aware that they are clicking an advert. 

A paid search campaign can appear on a user’s search page straight away, providing almost instantaneous results. Rather than having to wait several weeks for your SEO strategy to take effect, you get the chance of being seen on Google immediately. 

The drawbacks of paid search 

Well firstly, you have to pay for it! Even if a user clicks on your ad, travels to your landing page but doesn’t make a sale or translate into a lead, you still have to pay for that click. Which can mean that, if your landing page is not persuasive enough, you can fail to achieve a positive return on investment. 

How TUSK Digital helps you with organic and paid search

At TUSK digital, we recommend the right mix of strategy based on your timeline and your budget. An effective SEO strategy will drive a consistent stream of organic search traffic, which is the most cost-effective way to drive traffic in the long-term. However carefully planned paid search campaigns, employed at the right times, can also be cost-effective and give your sales a boost if properly implemented.   

Submit a contact form for a free consultation, where we can discuss your budget and goals and create a strategy to take your business to the next level. 

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